EAE Business School Madrid increases its conversions by 384% and reduces CPL by 28% by automating creative production and optimizing PMax campaigns with ad-machina.

The company

EAE Business School Madrid is a leading higher education institution specializing in business, management, and leadership programs. With campuses in Madrid. EAE offers a diverse range of master's degrees, MBA programs, and executive education courses tailored to professionals seeking to enhance their careers. As one of the top business schools in Spain, EAE has gained international recognition, attracting students from various countries and fostering a global learning environment.

Objective

EAE Business School Madrid faced a significant challenge in digital advertising: effectively managing and optimizing the large volume of creative assets required for its Performance Max campaigns. Given its extensive portfolio of educational programs, each targeting different audiences, the school needed highly personalized ads that could dynamically adapt to various formats and platforms.

Solution

We worked closely with EAE’s team to implement a more granular campaign structure, tailored to each of their programs. Thanks to ad-machina, we were able to generate all the necessary creatives dynamically.

Its structured automation enhances budget efficiency, prioritizes high-performing elements, and streamlines execution, allowing EAE to scale its digital marketing efforts effectively while reducing manual workload and improving campaign performance.

Results

Conversions and investment grew substantially, while CPL decreased, allowing EAE to attract more qualified students at a lower cost. The strong increase in CTR highlights the impact of dynamic, personalized ads in capturing audience interest and driving performance.

• + 306% Investments
• + 384% Conversions
• - 12% CPL
• + 178% CTR