Measurement & Analytics

Media Budget Allocator

Smart planning

Leveraging data from the measurement framework, it intelligently transforms insights into concrete media budget allocation proposals.

Marketing Mix Model

Strategic vision of the investment

MMM allows you to make decisions at a strategic level, knowing where to invest and why. MMM enables more efficient budget allocation and avoids falling into the trap of over- or underinvestment.

Attribution

Strategic investment with daily precision

AI-based attribution, powered by MMM, supports informed operational decisions to adjust your budget and strategy in real time.
Privacy compliance, the AI attribution reconstructs user journey accurately, even with signal loss, so you don't miss vital information about the performance of each channel.

Experiments

New growth opportunities

Experiments allow controlled tests to measure the impact of new channels, strategies and emerging technologies with no risk.

Test Control

The Creative Sanctuary - Where Vision Meets Agentic Intelligence. The Creative Sanctuary - Where Vision Meets Agentic Intelligence. The Creative Sanctuary - Where Vision Meets Agentic Intelligence

solutions

Discover our solutions

ad-machina for PMax

ad-machina for Search

ad-machina for Meta

They trust us

Escuela de Administración de Empresas Business School

testimonials

What our clients say

Curious about what it's really like to work with us? Well, here's the scoop straight from the source – Our amazing clients!

To capture the latent demand we decided to rely on technology and ad-machina offered us the possibility to generate copies at scale and these copies help us to generate user interaction with our ads. We obtained a great increase in CTR and conversion rate, which is very relevant for our company.

Pep Juaneda

Head of Paid Traffic at Iberostar

One of the most important aspects of Search campaigns is the quality of the creatives. ad-machina personalises to the maximum what the client is looking for. In addition, it is constantly testing to constantly improve. The important thing about ad-machina is that it has brought us incremental business with a higher CTR and improved conversion.

Eugenio Pino

Head of Direct Sales at RIU Hotels

In ad-machina we have found a technology that has allowed us to personalise our messages automatically. Showing the most appropriate message depending on each specific search. This has made us more agile and has allowed us to highlight the most relevant services for each type of client. We have managed to improve customer satisfaction, improve control of our campaigns, reduce acquisition costs and increase the profitability of our actions.

Cristina Picón

Marketing Executive at Bahia Principe