To capture the latent demand we decided to rely on technology and ad-machina offered us the possibility to generate copies at scale and these copies help us to generate user interaction with our ads. We obtained a great increase in CTR and conversion rate, which is very relevant for our company.

One of the most important aspects of Search campaigns is the quality of the creatives. ad-machina personalises to the maximum what the client is looking for. In addition, it is constantly testing to constantly improve. The important thing about ad-machina is that it has brought us incremental business with a higher CTR and improved conversion.

In ad-machina we have found a technology that has allowed us to personalise our messages automatically. Showing the most appropriate message depending on each specific search. This has made us more agile and has allowed us to highlight the most relevant services for each type of client. We have managed to improve customer satisfaction, improve control of our campaigns, reduce acquisition costs and increase the profitability of our actions.